Apple’s autumn conference, unlike in the previous year, was not just a shadow of an earlier presentation of the new iPhone. This time there were a lot of attractions and the protagonists of this evening were the new iPad mini, iPad Air, MacBook Pro (two versions), Mac Pro and OS X Maverics.
Although this evening’s Cupertino giants were about to show, they did not spare the audience the propaganda titled: How Apple Changed The World For The Better, And Comfortably Matched Statistics Selected To Show Its Dominance On A Competitor Who Just Wandered Around. It’s a shame, not just because the Yerba Center in San Francisco is lit to find Applesceptics, “but above all because the product catalog presented this year must be considered at least satisfactory. Moreover, they are all ready for sale, already or at the latest in December.
Sure, there will be no complaining about the lack of innovation, and some frustration may be understandable if we consider the iPhone and iPad – two devices presented by the same company just three years apart, which have truly revolutionized the gadgets industry. This time it’s just (only?) Faster, more efficient, nicer (a matter of taste) or better … but without a revolution.
Finally, there was also a generous gesture in the form of a completely free update to the new Mac OS X Mavericks, as well as the iWork environment, also completely free – the above, of course, for the owners of the equipment with the burned apple.
By the way Apple – in case it is not clear enough after the release of the latest iPhones – the products presented emphatically indicate that it is not interested in the budget market. That is why both the MacBook Pro, the iPad Air, and the iPad mini are class in and of itself.